Retailers Still High on Watches
Are watches passe?
That’s what many news and blog reports worldwide claimed in recent months, citing widespread use by young people of cell phones and iPods, which have time displays. In March, JCK reported on watch industry leaders’ reaction to that.
Now we turn to those who actually sell timepieces and deal with the watch-buying public to find out what they think. Earlier this year, JCK surveyed hundreds of U.S. retail jewelers of all sizes in all regions across America.
Are watches passe?
That’s what many news and blog reports worldwide claimed in recent months, citing widespread use by young people of cell phones and iPods, which have time displays. In March, JCK reported on watch industry leaders’ reaction to that.
Now we turn to those who actually sell timepieces and deal with the watch-buying public to find out what they think. Earlier this year, JCK surveyed hundreds of U.S. retail jewelers of all sizes in all regions across America. We asked them about their watch business with young people (under 25 years of age) and whether they agree that wristwatches’ days are numbered.
By an overwhelming majority, they believe the watch business is thriving. They cite three reasons: fashion, status, and convenience.