Blue heats up West Allis
When Stephanie Halfmann and Cody Pyfer moved back to Milwaukee after living in China, they decided to open an adult-oriented shop that was unlike anything else in the area. A short time later, they unveiled Blue, 7223 W. Greenfield Ave., on Nov. 27, 2009.
Blue is a one-stop shop for tobacco-smoking and sex-toy needs. This might sound similar to the windowless buildings that squat next to freeways, but according to Halfmann, Blue is quite different.
“Our atmosphere is clean, comfortable and non-judgmental,” says Halfmann, 25.
When Stephanie Halfmann and Cody Pyfer moved back to Milwaukee after living in China, they decided to open an adult-oriented shop that was unlike anything else in the area. A short time later, they unveiled Blue, 7223 W. Greenfield Ave., on Nov. 27, 2009.
Blue is a one-stop shop for tobacco-smoking and sex-toy needs. This might sound similar to the windowless buildings that squat next to freeways, but according to Halfmann, Blue is quite different.
“Our atmosphere is clean, comfortable and non-judgmental,” says Halfmann, 25. “We’re trying to change the perception from seedy and sticky floors to a friendly place where you can have your needs met.”
And it’s true. Blue’s tag line is “a grown-up gift shop” and it describes the feel of the shop very accurately. Blue — which formerly housed the Scott Walker campaign headquarters — is freshly painted, filled with light from large front windows and very well organized into sections.
The front part of the space features imported items, including a large selection of incense including a hand-dipped brand called “Nose Desserts.”
“We really like incense,” says Halfmann.