November 27, 2011

As Hospitals Struggle, Gift Shops Provide Spark by Making Money

Spokane, WA – A shopper recently marched into the gift shop at Providence Sacred Heart Medical Center and asked: “Where are the clip-on ornaments?”

She was shown to the decorated Christmas tree, where she picked out several ornaments. She clips a $50 bill onto each ornament for everyone on her Christmas list.

The woman is not a hospital patient. She doesn’t visit anyone. She simply shops there, as if it were a “real” gift store.

Which, indeed, it is.

< 1 minute read

Spokane, WA – A shopper recently marched into the gift shop at Providence Sacred Heart Medical Center and asked: “Where are the clip-on ornaments?”

She was shown to the decorated Christmas tree, where she picked out several ornaments. She clips a $50 bill onto each ornament for everyone on her Christmas list.

The woman is not a hospital patient. She doesn’t visit anyone. She simply shops there, as if it were a “real” gift store.

Which, indeed, it is.

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