‘Shop The Boulevard’ Campaign Continues Until June
Castro Valley, CA – Despite the dissolving of the Alameda County Redevelopment Agency and the Castro Valley Boulevard Streetscape project’s delayed completion date, the “Shop The Boulevard” campaign will continue on through June.
The $70,000 marketing campaign was implemented since last year to help bring much-needed business to local merchants who took a hit during the Streetscape construction.
According to Bill Lambert, the county’s Assistant Director of Economic Development, the “Shop CV Blvd” website remains under contract and operational until then.
Castro Valley, CA – Despite the dissolving of the Alameda County Redevelopment Agency and the Castro Valley Boulevard Streetscape project’s delayed completion date, the “Shop The Boulevard” campaign will continue on through June.
The $70,000 marketing campaign was implemented since last year to help bring much-needed business to local merchants who took a hit during the Streetscape construction.
According to Bill Lambert, the county’s Assistant Director of Economic Development, the “Shop CV Blvd” website remains under contract and operational until then.

