Urban Expositions launching pet-driven trade show in Chicago for 2016

Filling a marketplace need for a Midwest trade show for pet industry retailers, Urban Expositions has launched P3 | Progressive Pet Products. Representing a complete reinvention of the former H. H. Backer Total Pet Expo postponed earlier this year, P3 will debut Aug. 24-25, 2016, at Navy Pier in Chicago. P3 will deliver a forward-looking, fun trade show experience to one of America’s top destination cities — pairing the market’s newest pet products with educational programming and networking events.

To ensure that the new, annual exhibition effectively responds to the changes taking place in today’s pet marketplace, as well as the specialized needs of the region’s retailers, Urban will work closely with leading pet industry veterans.

In addition, the Urban Expositions team will call upon relationships and alliances it has built through its strong portfolio of shows in the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors.

“We have a long history in the B2B space and plan to create a whole new trade show experience for Midwest pet industry professionals,” said Courtney Muller, executive vice president, Urban Expositions. “By curating a product selection defined by new, emerging companies, showcasing it in Chicago’s premier lakefront Navy Pier setting, and backing it with a festive, idea-inspiring show environment, we will offer an event where business is done — and everyone has fun doing it.”

Look for more details coming soon, including updates on participating exhibitors, attendee promotions, educational programs, events and more.

For more information, visit www.p3petshow.com or call 678-285-3976 (EXPO) or 800-318-2238.