Celebrating Stationery

Stationery’s Sizzling Trends

Think digital communications have made a dent in stationery? Think again! Today’s consumers continue to lean on fine stationery to convey their message with etiquette and a good dose of élan. Greeting cards, wedding invitations, gift wrap, and more continue to attract even as the categories reinvent themselves to embrace new technologies. As Gen-Yers embrace stylish stationery as a means of self-expression, as journals and handwritten notes take off, it’s apparent that many are successfully marrying the online world with the charm of stationery. It is further proof that stationery continues to soar! Recently GIFT SHOP invited stationery trends experts to share their expertise about the industry and pick their favorite trends in this hot category. Our panel represents a cross-section of the industry—from professional experts to retail veterans. This article presents a snapshot of the “write” trends in the industry.