Western and English Marketplace at Dallas Market Center adds two showrooms
Dallas Market Center (DMC) announced it has added two showrooms, Serratelli Hats and R. Watson Boots, to its Western and English Marketplace. Additionally, the Bed Stu showroom expanded its showroom into a larger space.
“These additions and expansions are in sync with a Dallas momentum that is extremely exciting,” said Cindy Morris, president and CEO for DMC. “Following successful summer trade events attracting buyers from 40 states we are building toward the January launch of the world’s largest marketplace for Western and English brands. We are thrilled to count these brands among our family of exhibitors.”
Serratelli Hats
Serratelli Hats, passed down through four generations of hat makers, has served as a supplier for some of the top names in the western industry and now produces one of the most popular high-end collections of its own.
“Serratelli Hat Company is proud to announce the opening of our new permanent showroom at Dallas Market Center,” said Dean Serratelli, CEO for Serratelli Hat Company. “Family owned and operated since 1878, Serratelli Hat Company makes the highest quality western hats on the market. With the expansion of its Western collections and the relocation of the WESA show, we’re excited to open up a permanent shop at the Dallas Market Center this year. Our showroom at DMC lets us bring our high quality Western hats, made in the U.S.A, to the marketplace.” The showroom is located at WTC 14933.
Randy Watson is a bootmaker who has likewise been instrumental in building some of the largest brands in the business. He’s now bringing his four decades of experience and refined style together in his self-titled private label, R. Watson Boots.

