Branding Basics

A consistent branding strategy represents a business’ personality and creates a strong store image.

Private label products—such as these candles from Anastazia Home Decor in Geneva & Glen Ellyn, IL— distinguish your store from others in the area.

Differentiation is vital to defining a retail image and positioning your store as special.


As shown here, a self-inking stamp of the store logo can be used on wrapped gifts, bags, boxes and other paper products. Such stamps are less expensive that buying custom-printed paper goods. Custom printed stickers are another solution.



Especially in areas with significant foot traffic, bags printed with store logos become walking billboards. Encourage customers to bring custom store bags back for reuse by offering a discount or incentive when they return. The bags become a brand reminder.