DrinkTanks brings performance, versatility to waterfront living

Waterfront shoppers want products that can keep up with days spent at the beach, on the boat, around the campsite or relaxing by the pool. For DrinkTanks, that means combining durable construction, reliable temperature retention and versatile designs with products suited to a range of outdoor occasions.

Nicholas Hill, founder and CEO of DrinkTanks, shares the products, trends and merchandising strategies retailers should have on their radar for beach, lake and outdoor living.

Gift Shop® Plus: What DrinkTanks products are must-haves for customers heading to the beach, lake or pool?

Nicholas Hill, founder & CEO, DrinkTanks: The Scout Bottle is built to withstand whatever you call adventure, keeping drinks cold for up to 24 hours without sweating thanks to our insulation. It is available in seven colors and 24-ounce and 32-ounce sizes.

ColdCore Can Sleeves combine vacuum insulation with lightweight packability and are designed for everything from the beach and boat to evenings around the fire. They are available for 12-ounce standard, 12-ounce slim and 16-ounce tallboy cans, with eight patterns.

The ColdCore 8L Cooler is a lightweight, portable and highly insulated option for carrying a favorite six-pack or snacks. Vacuum insulation and RF-welded seams provide reliable temperature retention while making cleanup easy.

Our Craft Cups are another versatile option for the beach, whether customers are bringing coffee, craft beer or cocktails. Made from stainless steel with double-walled vacuum insulation, they come in 10-ounce, 16-ounce and 20-ounce sizes with a slide-closing lid and cupholder-friendly design.

Gift Shop® Plus: What trends are influencing beachside accessories and gear?

Hill: Durability, lightweight packability and the season’s freshest colors. We focus on insulation technology across our Craft Cups, Scout Bottles, ColdCore Coolers and Can Sleeves, with every product designed around adventure.

Gift Shop® Plus: What features make DrinkTanks practical for travel and waterfront living?

Hill: A durable powder-coated finish helps products stand up to outdoor use, while high-quality 18/8 stainless steel and double-walled vacuum insulation keep beverages chilled or hot for hours.

Gift Shop® Plus: How can retailers merchandise DrinkTanks to encourage add-on purchases?

Hill: Retailers can merchandise DrinkTanks as a complete outdoor beverage system rather than as individual products. Group growlers, insulated cups, can coolers, water bottles, barware and cleaning accessories together so shoppers can easily build a personalized setup.

A destination display could also organize products by occasion, such as boating, golf, camping, tailgating, beach days or backyard entertaining, using coordinating colors and patterns.

Gift Shop® Plus: Who is the core DrinkTanks customer?

Hill: DrinkTanks appeals to outdoor enthusiasts, golfers, campers, boaters, beachgoers, lake lovers, travelers and tailgaters, as well as anyone who values durable, high-performance drinkware.

Customers especially appreciate the rugged construction, reliable temperature retention, easy-to-clean design and range of sizes and patterns that fit their lifestyle and personal style.

Gift Shop® Plus: What complementary products should retailers merchandise alongside DrinkTanks?

Hill: Beverage accessories, bottle openers, ice packs, reusable straws, beach towels, boating gear, camping essentials, golf accessories and tailgating products all complement the collection.

Themes such as “Lake Day,” “Beach Essentials,” “Boating Weekend” or “Tailgate Ready” can help shoppers envision the full experience while encouraging add-on purchases and gift bundles.

Gift Shop® Plus: What sets DrinkTanks apart in the outdoor and waterfront market?

Hill: Each product is designed to perform in the places people actually live, play and gather — whether that’s by the beach, boating on the lake, on the back nine or wherever the day leads.

DrinkTanks was founded in Bend, Oregon, in 2013 on innovation and the belief that nobody should have to sacrifice the quality of their beverage for the sake of their adventure.

Our collection combines performance, durability and lifestyle appeal with versatile sizes, distinctive patterns and strong giftability, giving retailers an easy way to create engaging displays and encourage multiple purchases.