The Story and Vision of CoolSnowGlobes

{Sponsored} Liz Ross and David Westby, co-founders of CoolSnowGlobes, believe in embracing silence. In a world filled with digital noise, Ross and Westby find that consumers are seeking serenity. “We make beautiful and unique snow globes of impeccable quality, miniature worlds of enchantment with fine details you can spend hours discovering,” Ross says. “Our snow globes bring joy, delight, and even comfort to our customers.” Each CoolSnowGlobe creates a storybook world with its glitter swirl and iconic square base. The company’s success is proven by its global distribution network and sales growth from 7,000 pieces in their first year to more than 120,000 in less than a decade. To its avid collectors, CoolSnowGlobes are cherished art objects to be celebrated and handed down to future generations.

Enhance the Shopping Experience

Business owners eager to combat retail headwinds stock CoolSnowGlobes because they immediately add an aura of sophistication to any brick-and-mortar establishment. Retailers find that collectors and gift-buyers return again and again to buy a special snow globe for a special person. “We are not your everyday snow globe,” says Ross. “Our customers, and their customers, get that.” Customers regularly share testimonials about the meaningful occasions commemorated with CoolSnowGlobes. An online buyer appreciates the sweet nostalgia evoked by the winter globe: “This was the best item I bought for Christmas. It brought back many memories. Makes for smiles all around!” One retail client enthuses: “I sold them all before I finished unpacking them.”

Retail is Detail

Clients often tell Ross and Westby that CoolSnowGlobes “fill a crucial merchandise gap they didn’t realize they had!” Customers are looking for extraordinary snow globes, but they get discouraged,” Ross explains. “Many customers express surprise, saying, “We have never seen anything like these snow globes before.’ New retail clients who cautiously “try” twelve before Christmas always say they wish they had ordered more. Indeed, CoolSnowGlobes sell year-round because the craftsmanship is exquisite and the scenes are unique—and utterly unforgettable.

Bespoke Snow Globes

Of special pride to the company are the remarkable custom globes they have created for places and institutions all over the world. The White House, the Boston Ballet, New York City’s Central Park, London’s Harrods, Burberry, and the Guggenheim are just a few of the renowned clients they have memorialized with their art.

Birth of CoolSnowGlobes

The unique snow globe concept emerged for Ross more than a decade ago when her carpal tunnel was so overwhelming, she lost the use of her hands. “All I could do was sit and think,” she recalls, and thus the magic of CoolSnowGlobes was born.

All About That Base

A signature feature of an authentic CoolSnowGlobe is its iconic square base. Only CoolSnowGlobes offers this winning recipe of elegance, sophistication, and function. “We designed our base as a pedestal for the art inside our globes, inspired by the way museums and galleries exhibit their treasures,” says Ross. CoolSnowGlobe aficionados are not fooled by imitations.

Mindfulness Matters

CoolSnowGlobes frequently receives requests from therapy and wellness practices—unexpected venues for their objects of delight. In that context, the globes become focal points for meditation, mindfulness training, and also as aids, frequently for children who find concentration challenging.

Deliver the Magic

Liz Ross and David Westby always enjoy hearing from clients, or soon-to-be clients. Make your shop or gallery a must-visit with the addition of fine CoolSnowGlobes. Customers will return to your store as the go-to place for these extraordinary and collectable snow globes, increasing repeat sales. For more information about CoolSnowGlobes, visit their website: www.coolsnowglobes.com © 2019 CoolSnowGlobes