Top tips for getting the most out of January Market at AmericasMart
5 minute read
{Sponsored} AmericasMart Atlanta offers an enormous selection of merchandise for every type of gift shop, and the sheer volume of product might seem overwhelming. We sat down with some veteran buyers to find out what they’d recommend in order for new and returning buyers alike to get the most out of the trip to January Market. Here’s what they suggest.
As soon as the Atlanta Market Magazine arrives in early December, Egbert takes the time to Google search the vendors in the temporaries to find out if they are right for her clientele. She creates appointments during the first two days of Market with her staple brands to ensure she is able to get those early shipments. Her planning process is extensive, but it is how she is able to get special deals on shipping and be part of the first wave of shipments. “This is extremely important to me in a highly competitive industry,” Egbert said. In addition to free or discounted shipping, Egbert looks for Net 90 terms from vendors — a perk of being a VIP.
Egbert isn’t the only one who starts at the top — Debbie Martin, owner of Traditions in Columbus, Georgia, also starts on Floor 18 in Building 2 and works her way down. She searches for specials and free freight especially.
Part of organizing the ideal route through Market includes attending as many days as possible, according to Dann Boyles, owner of Rebel in Grand Rapids, Michigan. Boyles focuses on each building separately and searches with intensity for unique items his clientele will love.
Egbert also loves the discovery process of shopping temporaries. She knows which makers and designers to visit within the section, and some of her clientele’s favorite brands are represented there.
Tip 1: Make a plan
AmericasMart offers tools to help buyers discover new products, and registering early will ensure buyers can take full advantage of these freebies. Molly Egbert, owner-operator of Tin Roof Gift Shop in Princeton, Kentucky, has been in business for 18 years and is working on opening a second location. “When the book comes out, it is like a celebration,” Egbert said.As soon as the Atlanta Market Magazine arrives in early December, Egbert takes the time to Google search the vendors in the temporaries to find out if they are right for her clientele. She creates appointments during the first two days of Market with her staple brands to ensure she is able to get those early shipments. Her planning process is extensive, but it is how she is able to get special deals on shipping and be part of the first wave of shipments. “This is extremely important to me in a highly competitive industry,” Egbert said. In addition to free or discounted shipping, Egbert looks for Net 90 terms from vendors — a perk of being a VIP.
Tip 2: Organize your path
When Egbert gets to Market, she begins on Floor 18 in Building 2. It’s more spacious with larger showrooms, so it is a serene place for Egbert to start the process as opposed to busier areas like floor seven. In order to stick to her budget, she is certain to make appointments with the brands she always buys during the first two days as well. She methodically makes her way through every single floor in Building 2 and goes through Building 3, then Building 1, ending at the temporaries. With the level of detail she has in her plan, she is able to see it all.
Egbert isn’t the only one who starts at the top — Debbie Martin, owner of Traditions in Columbus, Georgia, also starts on Floor 18 in Building 2 and works her way down. She searches for specials and free freight especially.
Part of organizing the ideal route through Market includes attending as many days as possible, according to Dann Boyles, owner of Rebel in Grand Rapids, Michigan. Boyles focuses on each building separately and searches with intensity for unique items his clientele will love.
Tip 3: Buy for holiday
“I love that January Market (has) so many specials for early buyers for Christmas. It’s one of the main things I go for,” Egbert said. Martin agreed — and makes sure she orders everything her store needs for holiday at January Market. After all, she noted, products tend to be sold out by the time summer shows roll around. Boyles also always buys for holiday during January Market. Since he is fresh off of the busy holiday season, he knows he won’t forget the volume of business — which he said often happens six months later. “This is a great time to trust your instincts and get your first wave of holiday ordered. It’s the time to dig in for the following year and set the tone,” he said.Tip 4: Participate in networking; listen to speakers
AmericasMart offers a panoply of speakers and networking opportunities for retailers and buyers. Egbert always attends the social media sessions. It helps her to freshen up what she posts and to learn the latest tactics to increase her reach, so she encourages everyone to attend. “It’s free. It’s crazy not to go,” Egbert said. “Through the years I’ve met so many talented, wonderful friends in retail. We love meeting at Market for lunch or dinner. It’s fun to see friends, share new lines we’ve found, discuss what’s hot and what’s not. Networking is a good thing,” Martin said. Boyles shares in these sentiments. He enjoys spending time with his fellow retail owners, many of whom he doesn’t see any other times throughout the year. Being able to bounce ideas off of each other is one of his favorite parts of attending January Market. He likens it to a high school homecoming. Boyles has even spent time in this way with makers and designers to find out what inspires them. Martin loves learning all she can from the speakers and sessions — and appreciates getting to sit for a few minutes during the sessions. She always learns new things that can apply to her shop and Marketing efforts. After all, the retail landscape has seen a great deal of change since her shop opened in 1990.Tip 5: Visit temporaries
Boyles always makes time for the temporaries. He finds the special items he knows his clientele will want. This includes discovery of up-and-coming brands, makers and designers. Even though they can’t afford a big showroom, Boyles knows he will always find treasures in their smaller offerings.
Egbert also loves the discovery process of shopping temporaries. She knows which makers and designers to visit within the section, and some of her clientele’s favorite brands are represented there.