Category: Features
What’s in the Cards: The Gratitude Mood
Get customers primed for the last Thursday in November with these tasty Thanksgiving and gratitude-filled greeting card selections.
Stationery & Gifts Beyond the Summertime Blues
Who said this shade of blue — as well as those that complement it — was a bad thing? Stationery and gifts go beyond the summertime blues in a very positive way.
Kineticards Transforms Card Sending
The concept of linking the stationery and digital card worlds isn’t new, but Kineticards has blended the two into one cohesive, colorful package and has transformed card sending with animated greetings. Chrissy Eckman, founder and CEO, developed her approach while attending the Savannah College and Design (SCAD).
Pictura’s Newest Collection
What makes for a successful stationery release in 2019? Well, imagery and sentiments must be compelling and clever, with just the right amount of edge. The paper stock should be of supreme quality, with enhancements like foil, letterpress-effect debossing and soft touch varnish. No detail, down to the envelope interior, should be overlooked. Finally, it should have a charitable component. Oh — and it should still be affordable. If that sounds nearly impossible, it isn’t: Those are all elements of Pictura’s From Me To You collection of greeting cards, notepads and soft cover notebooks.
What’s in the Cards: Scary Sales
While this holiday is not known for its card-sending, it does offer the opportunity to reach out to loved ones, especially far-off loved ones. These 2019 Halloween card finds encourage the creepiest of correspondence and may help you pump up retail sales!
Thinking of You Week 2019
Thinking of You week is not just a card-sending challenge, it’s a feel-good initiative with the power to nurture relationships and make someone’s day. Now in its second year, September 23 to 29, 2019, offers a slew of ways for card publishers, retailers and consumers to promote card-sending as we recognize those we cherish.
Summer 2019 Fresh Picks for Stationery & Gifts
Stationery and gift trends focus on clean lines, minimalism, the black and white craze and geometric shapes. Sometimes when things are pared down, they somehow become clearer.
Stationery Trends’ First Annual Creative Display Contest
The finalists and winners of Stationery Trends’ In-Store Creative Display contest are in — and these shops are rich with merchandising expertise. The contest, held this year in conjunction with Noted, invited attending retailers to share their display savvy, and then share it with their colleagues also attending Noted. Winners and finalists were determined by a public vote amongst 451 Stationery Trends subscribers.
Greeting Card Association Launches Noted, Celebrates LOUIEs
The inaugural Noted: The Greeting Card Expo kicked off May 18 at the Brooklyn Expo Center, and on May 19, the GCA announced the winners of its 2019 LOUIE Awards, the international greeting card awards competition.
Summer Show Preview: Destination Design!
These stationery and gift finds are ripe for the picking for jet setters hitting summer trade shows around the country.
Oblation Papers & Press: A Paper Passion Project
Oblation Papers & Press is part stationery shop, part urban paper mill, part letterpress print shop, the sprawling Portland, Oregon. Born on a honeymoon, Oblation has blossomed into a couple’s labor of love.
Summer 2019 Editor’s Letter: Modern Card Politics
Stationery Trends Summer 2019 Editor’s Letter: Modern Card Politics discusses the content of the latest magazine issue. As I write this, I’m recovering from not one but two quick jaunts to the Big Apple: first to the inaugural Noted at the Brooklyn Expo Center, then to UnBound at Book Expo at Manhattan’s Jacob Javits Center.
Spring 2019 Fresh Picks: Course of Action
Seasonal planners, gifts, stationery and DIY options elevate retail space. With a new season comes a new day and a fresh outlook. Nothing encapsulates this idea like brand new planners, brought to life here in the featured photo with vivid color by Designworks Ink.
Enhance Event-Related Sales
Enhance event-related sales with these product coordinates that stray far off the mass retail map. Spring 2019 Scene Makers identified these trends to help retailers showcase a product mix to drive business.
What’s in the Cards: Ice Cream Dreams
Summer greeting Card trends with a spotlight on delicious treats. These ice cream greeting card selections are as colorful and tasty as the sweet treats they honor!
What’s in the Cards: A Thirst for Adventure
Greeting card trends to celebrate travels. Summer brings with it plenty of eagerly awaited vacations and getaways — not to mention honeymoons. These greeting card finds send them off in style!
Spring Stationery Product On Display
This product round-up from around the industry was shown in the Spring 2019 issue of Stationery Trends and features greeting cards, invitations, pop-up art, pencil sets, Christmas cards, calendars, and more.
What’s in the Cards: Hello Summer
Cards to celebrate life this summer season. Summer is not holiday-heavy, but it is filled with many, many celebrations of life. Seek out merchandise that makes the most of all the occasions, big and small, that these special three months offer.
What’s in the Cards: Everlasting Flowers
Greeting card trends this season. Florals dominate the industry all year round, but these blooms are especially compelling for summertime correspondence.