AITOMIC names Andy Meehan growth partner

AITOMIC, the AI company built for the home, gift and fashion trade, named Andy Meehan its growth partner. Meehan, president of Chuffed and one of the most recognized independent voices in helping brands grow on Faire.com and other wholesale platforms, will lead AITOMIC’s practice for brands looking to scale on the marketplace.

The partnership joins two kinds of hard-won credibility. AITOMIC’s founders spent nearly three decades running operations inside the gift trade, including more than twenty years at the helm of giftware importer Young’s Inc., before building a 20-person engineering team to bring modern AI tools to an industry that has long been underserved by software. Meehan has spent 42 years in the gift and stationery business and has helped brands grow on Faire.com since 2018, building a reputation as the person brands turn to when they want to understand and improve how they perform on the platform.

Until now, those two things have lived apart. Brands could get expert diagnosis of what was holding back their Faire.com presence, or they could find technical help to execute. Rarely both, and rarely from people who actually know the trade. The partnership is built to close that gap. Meehan brings the relationships and the growth judgement; AITOMIC brings the engineering, content and platform tools to put the plan into practice and keep it running.

“For years I could walk into a brand’s Faire.com account and tell them exactly what was wrong and exactly how to fix it,” said Andy Meehan, growth partner at AITOMIC and president of Chuffed Inc. “What I couldn’t do was build it for them at scale. The listings, the imagery, the day-to-day work that actually moves the numbers. AITOMIC is the part I was always missing. Now a brand doesn’t just get the diagnosis. They get it done.”

Through the partnership, brands get a single path from assessment to execution: a diagnostic of their current Faire.com performance, a growth plan grounded in 42 years of trade experience, and the AI-built tools and ongoing optimisation to carry it out across listings, imagery, search visibility, promotions and retailer engagement. The offering is built for established and scaling brands across categories, not any single corner of the trade.

“We built AITOMIC because this industry deserves tools made by people who understand it,” said Phani Parlapalli, CEO and co-founder of AITOMIC. “Andy has spent his career earning the trust of brands and retailers, and almost no one understands Faire.com growth the way he does. Pairing his judgement with what our team can build means brands get advice they can act on, and the hands to act on it.”

AITOMIC builds AI-powered tools and platforms purpose-made for the home, gift and fashion trade: AI agents that help retailers manage buying, inventory and supplier relationships; content and listing tools that help brands show up and sell across wholesale and direct channels; and growth systems for sales reps working across complex, multi-brand books. Where most software companies retrofit generic tools for the industry, AITOMIC builds from the inside out — by founders who spent decades running businesses in the industry before they wrote a line of code. The partnership with Meehan adds a dedicated practice for brands growing on Faire.com, sitting alongside the broader platform AITOMIC is building for the industry.

The partnership is active now, with brand engagements available ahead of and following the Atlanta Gift Market. Brands interested in a Faire.com growth assessment can learn more at aitomic.ai/andy.