ANDMORE launches enhanced market planning tools for buyers

ANDMORE enhanced its digital market planning tools that integrate the market website and @Market App experiences. New features include personalized market guides, as well as enhanced search filters to assist buyers in finding known resources and discovering new vendors and products that are right for their business. As an added benefit, buyers who add at least 10 exhibitors to their personal Market Plan for the upcoming Atlanta Market and Las Vegas Market, are eligible to win $500 gift cards. “ANDMORE is committed to providing our buyers with the tools they need to succeed in today’s competitive environment,” said Karen Olson, CMO of ANDMORE. “With the launch of the enhanced market planning tools, we are empowering retailers and designers to make more of their market visit. Whether it’s discovering new brands, organizing photos and notes from market, creating customized itineraries or accessing their personalized post-market recaps, this platform allows buyers to see more, do more and find more before, during and after market.”

New digital features elevate market preparation

The market websites and @Market App now let buyers create a “Market Plan” for both planning and experiencing markets. By signing into atlantamarket.com or lasvegasmarket.com, buyers can create a Market Plan that seamlessly connects with the @Market App — allowing them to take their plan on-the-go at market, according to ANDMORE. Buyers can search for and save showrooms and exhibitors using the exhibitor directory search or by using the @Market App’s quick search, scan and photo features. Regardless of whether a buyer creates or edits their plan on the websites or on the app, their information will be synchronized across both. First launched in 2023, the @Market App provides wayfinder navigation, brand directory access and product category search and discovery. Buyers who activate their account and sign in gain access to these features plus the ability to create a Market Plan, take photos, notes and share with colleagues. Buyers also use the app to retrieve their Scan & Go Registration QR Code to gain express entry into markets. The @Market App is available for Apple and Android devices. Additionally, buyers have access to recaps of past Market Plans when signed into the websites. They can see all of their showroom visits, personal notes and photos to help them stay connected to brands throughout the year. The Market Plan feature is available to registered buyers of Atlanta Market and Las Vegas Market, with Atlanta Apparel going live prior to the August Market.