Carolyn Rafaelian launches jewelry brand &LIVY, partners with Ivystone
2 minute read
Jewelry industry icon Carolyn Rafaelian launched &LIVY — a new brand of American-made, eco-friendly jewelry aimed bring to market affordable, high-quality and meaningful designs to amplify wearers’ intentions and connect people.
&LIVY is designed to bring on-trend designs to market that are beautiful, meaningful, attainable and giftable at price points ranging from $28 to $88 with retail margins of 56-59%.
The brand is named after Rafaelian’s third daughter, Alivia, affectionately known to friends and family as “Livy.” Rafaelian launched her first consumer jewelry brand in 2004, which she named after her first two daughters, Alex and Ani.
“We are creating more than jewelry. We are creating inclusion and connection with oneself, with family, and with friends,” Rafaelian said. “These are pieces of gorgeous jewelry, infused with positive power that allow the wearer to declare their individuality, intention, and passion to the world.”
&LIVY chose Ivystone Group as its national sales team partner. The two companies have been collaborating closely for the last several months on the brand’s distribution strategy and launch plan. The entire network of Ivystone sales professionals has been immersed and trained on the &LIVY brand and are already adding retailer partners, according to the company.
“We are delighted to announce our new partnership with Carolyn Rafaelian and her creative team to introduce her next trend setting brand, &LIVY. We will launch &LIVY in our Dallas, Atlanta and Las Vegas showrooms in January, and are thrilled to share our enthusiasm with our retailers. &LIVY brings fresh new looks in fashion jewelry combined with great quality and pricing to our consumers in 2024 and beyond,” said Doug Cofiell, CEO of Ivystone.
&LIVY is designed to bring on-trend designs to market that are beautiful, meaningful, attainable and giftable at price points ranging from $28 to $88 with retail margins of 56-59%.
The brand is named after Rafaelian’s third daughter, Alivia, affectionately known to friends and family as “Livy.” Rafaelian launched her first consumer jewelry brand in 2004, which she named after her first two daughters, Alex and Ani.
“We are creating more than jewelry. We are creating inclusion and connection with oneself, with family, and with friends,” Rafaelian said. “These are pieces of gorgeous jewelry, infused with positive power that allow the wearer to declare their individuality, intention, and passion to the world.”
&LIVY chose Ivystone Group as its national sales team partner. The two companies have been collaborating closely for the last several months on the brand’s distribution strategy and launch plan. The entire network of Ivystone sales professionals has been immersed and trained on the &LIVY brand and are already adding retailer partners, according to the company.
“We are delighted to announce our new partnership with Carolyn Rafaelian and her creative team to introduce her next trend setting brand, &LIVY. We will launch &LIVY in our Dallas, Atlanta and Las Vegas showrooms in January, and are thrilled to share our enthusiasm with our retailers. &LIVY brings fresh new looks in fashion jewelry combined with great quality and pricing to our consumers in 2024 and beyond,” said Doug Cofiell, CEO of Ivystone.