Christmasworld 2020 focuses on experiences

Christmasworld is an international decoration trade show that offers new products for the busiest and most emotional time of the year. Christmasworld focuses on the point-of-sale experience as a factor for success. This year’s show will be held Jan. 24-28, 2020. Around 1,000 exhibitors are expected to take part in this trade fair for seasonal and festive decorations. Social change and digital transformation are leading to modified consumer behavior and new business models. Today’s ‘hybrid customer’ wants to take advantage of both the offline and online worlds. In demand are convenience and service offers, such as click and collect, as well as a stronger experiential factor, which make shopping and spending time at the point-of-sale more attractive. With the on-going process of urbanization, this is becoming more important than ever before. “Seeing, testing, smelling, feeling and tasting are the unbeatable advantages of shopping offline. Moreover, the exchange of information within the ‘community’ – something of ever greater importance for the younger generation – cannot be reproduced online. In future, sales will be generated via the shopping experience and no longer via the product alone,” said Eva Olbrich, director for Christmasworld, Messe Frankfurt Exhibition GmbH. >>SEE ALSO: Holiday Gift Guide for retailers. Products range from hand-blown Christmas-tree baubles to large-scale illuminations for shopping malls and city centres. Exhibitors can reach trade buyers from retail channels of all kinds – from small gift boutiques to shopping centers, from DIY and MIY markets to furniture and furnishing stores, and more.

Highlights & News

In addition to exhibitors, the events offer a host of ideas for assortment compilation, which attracts customers to browse and buy. Christmasworld Trends 2020-2021: Focus is on the motto “family matters” and spotlights the desire for a mindful lifestyle coupled with greater sustainability. It is also a source of inspiration for colors, materials and designs. Decoration unlimited – Dark Ocean: This new show stands for powerful storytelling and creating an experience at the point-of-sale. Retail BLVD: This area includes pop-up stores for different retail channels. Visitors can learn the best ways to reach customers, by using experience, service or convenience oriented approaches. Floradecora & Christmas Delights: Fresh flowers and decorative plants are available in the Floradecora product segment. The Christmas Delights product segment offers seasonal treats, expert lectures and guided tours. Premium: This business program will be held on Jan. 27, 2020, and is a source of future-oriented impulses for concept-decoration experts from the retail and urban-marketing fields. The keynote speaker, Ibrahim Ibrahim, CEO Portland Design Associates, London, will show that urban renewal can also be one of the side effects of rapid change in the retail trade and explain the opportunities that this opens up for all market participants.

New Christmasworld Concept

The Christmasworld concept, launched in 2019, in Halls 8, 9, 11 and 12 has been continued and refined for 2020. The objectives remain unchanged: to facilitate the greatest possible inspiration and efficient ordering, which is aided by the opportunity to make a circular tour of the fair on the 0 and Via levels. For information on Christmasworld, visit christmasworld.messefrankfurt.com.