Capping off a year-long celebration of its fortieth anniversary, CWI is making moves in Atlanta to better serve wholesale buyers. The company announced a consolidation of its four Atlanta Market showrooms to the sixth floor of building two, providing buyers a streamlined and more efficient shopping experience.
“Having showrooms on two different floors has presented challenges for both our customers and staff,’ shared Tara Parker, president of CWI Gifts. “With our acquisition of Bright Ideas in early 2021, we actively started exploring opportunities to move some of our showrooms. When space became available across from our Col House and Hearthside locations, it was an ideal solution.”
With all the CWI brands now on the sixth floor of building two, the company took the opportunity to re-examine the layout of its showrooms for Col House Designs and The Hearthside Collection and decided to flip locations.
The new showrooms for each member of the CWI family of brands are as follows:
- CWI Gifts – showroom #612B · The Hearthside Collection – Showroom #611A
- Bright Ideas – Showroom #612A · Col House Designs – Showroom #611B
“Our intent is to provide buyers an improved shopping experience at the January Market,” commented David Parker, vice president of operations at CWI Gifts. “For the past few months, we’ve been laying out and building each showroom with busy wholesale buyers in mind. With our new showrooms, buyers may flow from one brand to another, and our staff will be in a stronger position to assist them.”
All the new showrooms will be unveiled at the 2022 January Market, held Jan. 11-18. Grand opening celebrations are planned for CWI Gifts and Bright Ideas showrooms as well as official ribbon cuttings ceremonies with the Atlanta Market leadership. Buyers may expect special reception activities, promotions, and giveaways.
“Over the years, the growth of CWI as a business has been reflected in our various showrooms located around the Atlanta Market,” Tara Parker said. “It only seems appropriate that we are moving showrooms as part of our fortieth year of being in business. We’ve focused on buyers and our customers and what will help them have a positive buying experience while making the most of their time at Market. We can’t wait to welcome everyone to our showrooms at the January show!”
Celebrating its fortieth anniversary throughout 2021, CWI Gifts is a second generation, family-owned company and a leading wholesaler of country, farmhouse, and primitive gifts and home décor. Originally founded as a small craft supply store, the business transitioned into wholesale supplies and catalog sales in 1981, and then shifted into the gift industry during the 1990s. CWI encompasses four wholesale brands, CWI Gifts, The Hearthside Collection, Col House Designs and Bright Ideas. For more information, visit
www.shopcwi.com.
