Entertainment One adds new publishing and paper goods partners for hit animated series, PJ Masks

Entertainment One (eOne) is again expanding its line-up of partners for its top-rated animated preschool series PJ Masks, airing daily on Disney Junior. A host of best-in-class companies, including American Greetings, Colorforms, CSS, Parragon, and Redan, will launch an exciting array of publishing and paper goods to arrive at major national retailers in the U.S. and Canada this fall. The latest partners will help expand on the PJ Masks offerings from Master Publishing Partner Simon & Schuster Children’s Publishing. “Consumers continue to enthusiastically embrace PJ Masks and we’re seeing very strong demand for products in more and more categories,” said Joan Grasso, VP, Licensing – North America, eOne Family. “We’re delighted to be partnering with each of these outstanding companies whose products will introduce exciting new ways for kids and families to get creative while experiencing the ‘heroic’ fun of their favorite show.” The newest PJ Masks partners set to launch products this fall include:

• American Greetings (greeting cards, seasonal wrap) – U.S.
• Colorforms (reusable sticker sets) – U.S.
• CSS (seasonal stationery exchange) – U.S.
• Parragon (publishing) – U.S. and Canada
• Redan (magazines) – U.S. and Canada

Produced by eOne and Frog Box, in collaboration with the award-winning French animation studio TeamTO, along with Disney Junior and France 5, PJ Masks became an instant hit with TV viewers nationwide upon its U.S. premiere in September 2015. In 2016, PJ Masks was one of Disney Junior’s top series, and overall, reached nearly 80 million total viewers across the U.S. and added an additional combined 77 million consumer engagements via the Disney Junior app (47 million) and across STB/VOD (30 million), ranking as the #2 series on Disney Junior VOD. Globally, PJ Masks currently reaches 29 million viewers across ten markets throughout EMEA on Disney Junior.