GCA’s Virtual Workshop & Retreat features industry professionals

The Greeting Card Association’s (GCA) Workshop & Retreat will be held Nov. 12-13, 2020, and offers 24 sessions designed for greeting card makers. The sessions will address a variety of important industry topics. The full agenda is available on the GCA’s website. Here is a sampling of some of the speakers at this years Workshop & Retreat.

Regina Patterson

Owner and Principal, RRP Marketing

• Session Title: The Convergence of Diversity, Inclusion, and Marketing
• Session Title: The Power of Influence: What Happens When You Show Up

Sarah Ittelson

Head of Strategic Partnerships, FAIRE

• Session Title: Industry and Buying Insights From the Online Marketplace, Faire

Wendell Brown Sr.

Founder, Brown Elite Youth Elevation Foundation

• Session Title: The Power of Mail

Steve Monteith

Vice President of Marketing, United States Postal Services

• Session Title: Update on the USPS Partnership with the GCA: A Dialogue with Steve Monteith

To maintain the community-focused “retreat” aspect of the annual event, attendees are also invited to share networking opportunities include a cocktail mixing class and restorative yoga, plus an optional, add-on virtual cheese-tasting (with real cheese!).  Register by Nov. 1 to get your cheese in time! A special edition swag box will be sent prior to the Workshop to all publishers who register prior to Nov. 3. For more information, visit www.greetingcard.org.