Jon Adams Selected as New cinda b President

cinda b USA, LLC (www.cindab.com)announced today that Jon Adams has been named President of the fast-growing designer, manufacturer and distributor of women’s handbags, travel items and accessories. Adams brings a successful 20 year track record in the tabletop, gift and luggage industries. He was most recently Vice President of Sales for Portmeirion Group USA with special focus on independent retailers and leading Portmeirion’s multi-national sales organization. He held similar leadership roles with Royal China & Porcelain and Samsonite Corporation.

“Jon’s proven success helping grow brands like Portmeirion, Spode, and Samsonite provides a great opportunity for the company,” said George Huber, President of Equity Investment Group, the private equity firm that partnered with cinda b® founder Cinda Boomershine in 2009 to launch cinda b USA. Huber added, “We look forward to Jon’s leadership as we continue to expand the company’s presence in the market, grow the cinda b brand and continue to be a strong product line for retail store partners.”

Adams announced, “I’m excited to be joining the cinda b team and appreciate the leadership opportunity that has been entrusted in me.” Since 2009, cinda b has grown to a 100+ representative sales force with more than 1000 retail gift stores and boutiques that carry cinda b products in 50 states and several foreign countries. cinda b® products have been featured in several national media such as Lucky, Redbook, Fitness, Southern Living, Elle Décor, NBC’s Today Show and ABC’s Bachelorette. Adams continued, “I’m excited about the being a part of this fast-growing brand, and I’m particularly proud to represent a company that manufactures all of its products right here in the United States.”

cinda b Founder and Atlanta-based designer Cinda Boomershine expressed her excitement, “cinda b is my pride and joy, and I am delighted to have Jon join us as our new President. He brings sales and brand building expertise as well as leadership skills that I am confident will enable us to take cinda b to the next level. The company has been on a remarkable journey thus far, and I can’t wait to see where we go next with Jon at our helm.”