Minneapolis’ Lily and Violet is Brighter, Younger, Riskier
Minneapolis, MN – The former Rick Rack in Minneapolis’ Linden Hills neighborhood has lightened up.
Owner Ann McCabe wanted a place where mothers and daughters could shop, so she shifted gears, introduced new merchandise and renamed the boutique Lily and Violet after the e-retail site she started a few months ago.
The outcome is a fresher space with jewelry, tops and other apparel that feels younger, takes more fashion risks and is not afraid of color.
Minneapolis, MN – The former Rick Rack in Minneapolis’ Linden Hills neighborhood has lightened up.
Owner Ann McCabe wanted a place where mothers and daughters could shop, so she shifted gears, introduced new merchandise and renamed the boutique Lily and Violet after the e-retail site she started a few months ago.
The outcome is a fresher space with jewelry, tops and other apparel that feels younger, takes more fashion risks and is not afraid of color.