NY NOW Summer Market closes out 2025 season

NY NOW recently hosted its Summer Market Aug. 3-5 at NYC’s Javits Center, where buyers and suppliers from around the world converged for a showcase of the most popular and trending products in the gift, home, lifestyle and accessories categories. The Summer Market was timed for retailers to find new products while strengthening inventory supply chains in advance of the holiday shopping season. “NY NOW has long been the go-to destination for retailers to discover the most profitable, popular, and on-trend products ahead of the holidays — and this summer’s event did not disappoint,” said Matthew Mathiasen, show director of NY NOW. “Just as importantly, it fostered meaningful connections and secured product sources that will help independent and specialty retailers navigate ongoing trade and supply chain challenges.”

Summer Market 2025 Innovation & Impact Awards

At every edition, the NY NOW community recognizes standout brands across multiple product categories with its prestigious Innovation & Impact Awards. The Summer Market 2025 honorees that were awarded across four categories, included:

• Emerging Brand Award: Jersey Meatbawls Co.
• Sustainability & Social Impact Award: Chick Boss
• Trailblazer Award: Lilia’s Eye Candy, LLC
• People’s Choice Award: Petrichor

Finalists in the three pre-judged categories included:

• Emerging Brand Award: Bloon Paris, Jersey Meatbawls Co., and The Librarian’s Candle Co.
• Sustainability & Social Impact Award: Chick Boss, MISENVER and, Petrichor.
• Trailblazer Award: Bondeye Jewelry, Lilia’s Eye Candy, LLC, and Novium.

For more information on the awards, visit nynow.com/awards.

Exhibitor response

Key suppliers exhibiting at NY Now Summer Market 2025 expressed satisfaction regarding the level of engagement and connections made at the event. “The NY NOW Summer Market has been really good. Opening day was phenomenal… way beyond my expectations. The people who were buying were real buyers. I had this great mix of new accounts as well as re-orders. It’s really exciting connecting with buyers whom I haven’t seen in a long time re-write with me. There is no question that I will be participating in NY NOW going forward.” – Michael Wainwright, owner and designer at Michael Wainwright USA “Adam Glassman from O magazine came by my booth and I am so excited because that is the person I have been dying to meet since the moment I wrote this book. It is THE best connection I could have made here at NY NOW! There are so many different types of buyers that I’ve connected with from gift shops and museum stores to hospitals etc., opening my mind to all sorts of possibilities.” – Kayla Silver, founder of Rosie and Raven. “NY NOW has been an amazing trade show for us. We’ve met so many incredible people, a lot of small business owners and male buyers, which is exciting, as mahjong is traditionally a game that women play. One store owner that came in from Boston said we were exactly that special thing that he was looking for! We are absolutely planning on coming back to New York now for the Winter Market. We even have plans for a really fun activation.” – Rachel Maser, head of sales at Oh My Mahjong.

NY NOW Winter Market 2026

Building off the momentum from this month’s event, NY NOW show management has already begun working in preparation for NY NOW Winter Market 2026, scheduled for Feb. 1-3, 2026, at NYC’s Javits Center. While next winter’s event will feature NY NOW’s legendary trade show innovations, smart merchandising environment, and easy-to-navigate exhibit halls for an optimum buyer experience, it will also introduce some new elements to the show. These will include enhancements to several growing and trending product categories such as design home, luxe gift, tabletop and stationery/paper. Applications to exhibit at the February 2026 event are currently being accepted at nynow.com/exhibit