PRAIM Group to Debut Dreamworks Chocolate Bars Featuring Shrek, Underdog, Casper The Ghost and More

PRAIM Group (www.PraimGroup.com), a food licensing, marketing and distribution company best known for its all-natural chocolate bars in chic and humorous packaging, today announced a licensing agreement with DreamWorks. PRAIMGroup will create and distribute a DreamWorks chocolate collection featuring its animated characters on the packaging of seven different chocolate bars. All bars are milk chocolate, 3.5 ounces, kosher and all-natural.

“It’s a huge honor to host these iconic brands on our chocolate bars,” says Kerry Laramie, vice president of Sales, at PRAIM Group. “We’ve put a contemporary twist on the designs so people of all ages will enjoy giving and receiving these delicious chocolate bars as gifts.”

The new DreamWorks designs feature Frosty the Snowman, Casper the Friendly Ghost, Underdog, Hot Stuff, Santa Claus is Coming to Town, and two bars featuring Shrek. One of which is Shrek with Donkey. The MSRP is $1.99 to $2.49.

The DreamWorks bars are available in twelve bar shelf and counter displays measuring 3.5’’ W × 6” H × 7” D and in 60 bar shipper floor displays that measure 13’’ W × 42” H × 14” D.

The new designs will make its debut at the Sweets & Snacks Expo May 20-22, 2014 at McCormick Place in Chicago. PRAIM Group is located in booth 1380.

About PRAIM Group

Established in 2006 and creator of CHOXCARDTM, PRAIM Group is a one stop resource solution for helping successful consumer brands expand their reach into the tricky world of food logistics, marketing and sales. With offices in Boston and Los Angeles, PRAIM Group represents such brands as DreamWorks®, SeapointFarms® Edamame Crunch, Bloomsberry & Co, The Andy Warhol Foundation, Pan Am®, Bosco®, French Bull®, Erin Condren ®, KnockKnock® Anne Taintor®, Mary Phillips Designs®, Bubble Chocolate® and others. For more information, please visit www.PRAIMGroup.com. Follow us on Twitter at https://twitter.com/PraimGroup and Facebook http://www.facebook.com/PraimGroup.