Rifle Paper Co. names Carey Ann Campbell as CEO

Rifle Paper Co., the international stationery, home and gift brand known for co-founder and artist Anna Bond’s hand-painted designs, named Carey Ann Campbell as chief executive officer. Campbell, previously CEO of Southern Tide, joined the company in April 2026.

Campbell joins Rifle Paper Co. at an important moment for the brand, bringing extensive experience across retail, ecommerce and wholesale. Prior to joining Rifle Paper Co., she served as CEO of Southern Tide, an apparel and lifestyle brand operated under Oxford Industries, where she led a period of significant growth, including the expansion of its retail footprint.

“As the brand continues to grow, the time was right to welcome new leadership,” said Anna Bond, Rifle Paper Co. co-founder and artist. “Carey Ann is approachable, smart, curious and humble, as well as a genuine customer of Rifle Paper Co. I have greatly enjoyed working with and getting to know her, and am confident in her ability to continue to lead Rifle Paper Co. while staying true to our brand’s core values.”

“Rifle Paper Co. is a special brand with a strong foundation and a talented team behind it,” Campbell said. “I have deep respect for the creativity, entrepreneurial spirit, and approach to customer service Anna and Nathan Bond have fostered since 2009. It’s truly an honor to step into this role and guide the team through the next phase of growth. We will continue to bring beauty to the everyday through meaningfully designed products and experiences. Protecting and building on that mission in a focused, thoughtful way is core to how I think about the road ahead.”

As Rifle Paper Co. looks forward, Campbell and Bond share a vision for thoughtful growth that builds on the brand’s creative foundation and keeps the customer at its center. This fall, Rifle Paper Co. will open its second retail location in Tampa, Florida, while continuing to introduce new collections featuring Bond’s signature hand-painted patterns. Customers can also expect seasonal collections, new wallpaper and bedding, and first-time collaborations in the coming months.