Transpac Brands unveils thousands of new products at January markets

Transpac Brands introduced an expansive lineup of thousands of new products debuting this January Market season across Dallas, Atlanta, and Las Vegas. The new launches reflect Transpac Brands’ continued commitment to thoughtful design, trend-forward collections. In addition to an expanded product offering, Transpac Brands continues to focus on strong, strategic pricing designed to support retailer margins and long-term partnership growth. With thoughtful sourcing, streamlined logistics, and intentional freight strategies for 2026, the company remains committed to delivering compelling value without compromising on quality, design, or innovation. “Delivering the right product at the right price has always been central to our success and to the success of our retail partners,” says Laurie Gilner, CEO & President of Transpac Brands. “When planning our launches, pricing decisions are made with our partners in mind, ensuring strong margin opportunities. From holding the Sullivans line at 2025 pricing to introducing new launches that are competitive and margin-friendly, our focus remains on supporting retailer confidence and profitability.”

Transpac

Transpac will showcase 1,700-plus new holiday products, including several highly anticipated launches. Highlights include the new Heritage Collection, a thoughtfully curated assortment inspired by timeless designs meant to be cherished and passed down through generations. Transpac is also debuting a new Wix candle collection, offering elevated fragrance and design, along with a Halloween mini collection inspired by Edgar Allan Poe, bringing a literary and atmospheric twist to seasonal décor.

Sullivans by Transpac

Sullivans by Transpac will present 1,500-plus seasonal and everyday best sellers, spanning an extensive assortment of wreaths, garlands, Fresh Cut florals with real-life feel, stems, sprays, and more. The collection blends realism, quality craftsmanship, and versatile styling for year-round merchandising. Sullivans by Transpac is represented nationally and internationally by leading sales agencies, including Cathy & Co., CMA, Darrah & Co., Devcorp, FEM, Ivystone, NewEra, Northern Link, and Peterson & Association.

VIP Home & Garden

VIP Home & Garden introduces over 100 new everyday SKUs, with standout excitement surrounding the brand’s new Chinoiserie collection. This launch brings classic elegance and global influence into everyday décor, offering retailers a fresh yet timeless assortment.

Totalee Gift

Totalee Gift will debut 56 new products across two playful, feel-good collections: Love Ya Mean It and Cherry on Top. These collections feature broader gift appeal, fun and trending icons, uplifting sentiments, and a dynamic mix of patterns and colors designed to resonate with today’s gift buyer.

Bomb Cosmetics by Totalee Gift

Bomb Cosmetics will unveil over 140 new products, including six brand-new product types and the first-ever Bomb Cosmetics Holiday launch. This milestone expansion brings even more color, creativity, and sensory experience to the Bomb assortment.

Season’s Designs

Season’s Designs rounds out the launches with 1,000+ new products, continuing the brand’s strength in seasonal décor with fresh designs, compelling themes, and strong retail storytelling. Stop by Transpac showrooms in Dallas, Atlanta, and Las Vegas to see the full line:

• Dallas Market: World Trade Center, #239
• Atlanta Market:
  • Transpac Brands: Building 2, #1803
  • Season’s Designs: Building 1, #19-B1
• Las Vegas Market: Building C, #C996