Writer: Ellen Wagner
New to Market: Preview upcoming winter markets
Preview the upcoming winter markets, brimming with new products, collaborations and showrooms.
Next-Level Balloons: How to use balloons to enhance a celebration
Gift Shop® Plus connected with burton + BURTON to discover its balloon frame offerings and party décor tips.
Made by America: The History List Store
The History List Store creates products based around historical time periods or people — perfect
for any history nerd.
Hosting At Home: Creating the perfect at-home party
From tablescapes to décor, at-home parties can be affordable and memorable.
Spotlight Award Voices: Wrapping up 2025
We present the final installment representing the Class of 2025, and in our upcoming Winter issue, we will name the 2026 Spotlight Award honorees.
Best of the West: Persimmon Hill
Persimmon Hill extends the National Cowboy & Western Heritage Museum into a shopping experience with a range of western-inspired merchandise.
Fun for All: Toys, games and puzzles that encourage screen-free fun
Four wholesalers share what’s new in toys, games and puzzles.
Budding Business: Sprout Home
Sprout Home combines home goods and florals to create a creative and fun shopping experience.
Beachside Bliss
Here we present collections full of seaside charm, letting customers savor summer long after the season fades.
Elevating Self-Care: Adding luxury to everyday routines
Customers are looking for ways to add luxury to their everyday self-care routine.
On Island Time: The Cottage Shop
The Cottage Shop offers a range of home décor, unique gifts and women’s fashion for customers whether they live or are vacationing in the Outer Banks.
Inspired by the Shore: Coastal home décor trends
From sustainable products to fragrances, three wholesalers share the latest in home and outdoor décor trends.
Garden & Outdoor Living Lookbook: The Outdoors, In Bloom
While the world shifts, gardening remains a steady joy — and these green-thumb finds help to bring outdoor spaces to life.
Gifts That Give Back: Two wholesalers share how they make an impact
Two wholesalers share the products that support their communities and nonprofit organizations.
Spotlight Award Voices: Catch up with our winners
The 2025 Spotlight Award honorees share their insights on the industry and their careers.
Haute for the Holidays: Tips for hosting and entertaining
Three wholesalers share entertaining trends and products that complete a holiday hosting space.
Comfort Clothes: 2 wholesalers share the latest apparel trends
Comfort meets aesthetics in the latest apparel trends.