Writer: Sarah Schwartz
A Small Urge to Splurge
Impulse-driven add-ons still exert a strong hold over the American consumer. The more ways you can present these fun gift finds to your clientele, the quicker they will sell.
Baby
When a given product, such as a baby gift, is not an essential, customers tend to regard it with criteria such as localism, sourcing, packaging, materials, manufacturing practices and cause-related elements.
Lifestyle
The latest trend reports of this season reflect the several personality types
Sticking Around
Stickers are just a small portion of the ‘21 stationery and gift trends we’ve put together for you. Keep pressing on for more design inspiration in these articles!
Holding it All Together
The buzzwords to keep in mind through 2021 are Lifestyle — the theme of this issue — and Storytelling. The former concerns mostly consumers, the latter how we in the trade interact with them.
What’s in the Cards: Back to Basics
Heartfelt salutes to mothers, especially new moms, have special resonance in ‘21. What’s in the Cards pays tribute to women with these finds, click through to view all Back to Basics stationery picks.
2021 Design Elements that Intrigue
Design elements in stationery and gift product offerings can do the heavy lifting from browser to buyer with enticing offerings that feature clever verbiage, girl go-getters and pattern driven designs.
2021 Stationery and Gift Product Categories that Meet Consumers’ Needs
Consumers seek creative DIY options, stories that resonate with them, eco-friendly options and unique gift and stationery merchandise. Browse the variety of options showcased in each of the following categories to curate a mix for your customers.
A Range is Born: NIQUEA.D
In September, IG Design Group Americas announced the launch of its NIQUEA.D greeting card collection by Dominique Schurman. With Schurman, formerly of Schurman Fine Papers, at the helm, the exquisite range is poised to redefine the modern handmade card just as snail mail is receiving renewed interest from a distanced populace.
10 Designers to Watch in 2021
This year, Stationery Trends takes a look at 10 designers who have stood out as stationery stars in 2021.
Designer to Watch 2021: Josh Nusbaum
Josh Nusbaum from Waterknot has shown himself as a stationery star and is one of Stationery Trends’ 10 Designers to Watch in 2021.
Designer to Watch in 2021: Amy Gonzales
Amy Gonzales from Smitten on Paper, has shown herself as a stationery star and is one of Stationery Trends’ 10 Designers to Watch in 2021.
Designer to Watch in 2021: Janie Velencia
Janie Velencia from The Card Bureau, has shown herself as a stationery star and is one of Stationery Trends’ 10 Designers to Watch in 2021.
Designer to Watch in 2021: Tiffany McGraw
Tiffany McGraw from Paper Rehab, has shown herself as a stationery star and is one of Stationery Trends’ 10 Designers to Watch in 2021.
Designer to Watch in 2021: Lauren Ashley-Barnes
Lauren Ashley-Barnes from Pineapple Sundays Design Studio, has shown herself as a stationery star and is one of Stationery Trends’ 10 Designers to Watch in 2021.
Designer to Watch in 2021: Cami Monet
Cami Monet has shown herself as a stationery star and is one of Stationery Trends’ 10 Designers to Watch in 2021.
Designer to Watch in 2021: Janine Kwoh
Janine Kwoh, founder of Kwohtations, has shown herself as a stationery star and is one of Stationery Trends’ 10 Designers to Watch in 2021.