Writer: Sarah Schwartz
10 Designers to Watch in 2020: Kathryn Hunter
Kathryn Hunter with Blackbird Letterpress has been selected as one of the 10 Designers to Watch in 2020 by Stationery Trends.
A Day of Rest
These vibrant card finds honor Mom and all she does with lovely illustrations, hand-lettering, flowers, animals — offset with an authentic splash of snark!
An Attitude of Gratitude
Lovepop is widely known for its intricate laser-cut pop-up cards designed on ship-building software and then handcrafted using the ancient art of kirigami. The act of opening one is nearly magical, as most recipients are not expecting to witness a complex scene or object spring to magnificent 3D life as they open the envelope.
A Brave New World
Letter from the Editor
Looking Back, Looking Ahead
Any graduation card mix should include imagery that honors all that has been accomplished and emphasizes that the future is in their hands.
What a Girl Wants
Cards that specifically encourage women to thrive are an emerging niche and are especially well-suited to graduation.
That’s a Wrap!
Luxe materials, meticulous craftsmanship and even personalized elements set these giftwrap finds, and your shop, apart from mass-market counterparts.
Renaissance Man
With just the right amount of humor and heart, these selections honor Dad for all he is: money lender, problem-solver, toilet un-clogger, handyman, master griller and outdoorsman!
Fresh Picks Card Tour of the Ages
2019 found millennials exceeding baby boomers in number, so as the latter retires and scales back, the younger generation sets the overall stationery market tone.
That doesn’t mean there’s not still something for everyone. This featured image is a nostalgic stationery gem from Public School Paper Co., which arguably exhibits intra-generational appeal — so join us in the following pages as we present a card tour for the ages!
Galentine’s: A Ladies’ Night
There’s plenty of female friendships to be honored every Galentine’s Day! Why should February 14 be limited to romance?
St. Patrick’s Day Cards: Irish Blessings for All
You don’t have to hail from the Emerald Isle to celebrate as if you do on March 17! Greeting card options to stock up on for St. Patrick’s Day.
Valentine’s: Lucky in Love
These Valentine’s, Galentine’s and St. Patrick’s finds set an enticing first-quarter stage. Help your customers express themselves with a broad array of romantic finds.
PS: Book Lovers’ Delights
As more and more stores realize the power of books in merchandise mixes, they also discover the add-on potential of these pieces.
Summer #ATLMKT Report
Walking through Atlanta is a stimulating survey of trends to come. Here’s a selection of standouts.
Town & Country
A troll attack renews one retailer’s love of America — and her community. What began as a regular summer day for Suzanne Loesch, owner of the Ithaca, New York, store Mockingbird Paperie, quickly went awry. At that point, she was still unaware that a member of a pro-Trump Facebook page had posted a photograph of one of the Sapling Press anti-Trump cards in her shop — and her business was in its 30,000+ followers’ sights.
An Event to Remember
Eventually I began planning the actual Bat Mitzvah of my real daughter, Veronica. And while the invitation was important, this was just one element among many!
Simply Captivating
When it comes to stationery, authenticity immediately sets offerings apart. Clean designs echo our desire for organized spaces, yet the air of retro still exhibits appeal. Keep reading for more design insights into the current consumer mindset.